Why do you buy? Let me share with you why I do. The BANK in B.A.N.K.Code means “Blueprint”; “Action”; “Nurturing” and “Knowledge.” They represent what we may call the science of “Buyology.” B.A.N.K. is a way of thinking that can help you understand why your customers buy and how to close more business in less time.
My buying “Code” is NKAB—Nurturing, Knowledge, Action, Blueprint. What this means is that one key to my buying decisions focuses on both the building of relationships (N) as well as clearly understanding what the product does (K). I’m not much of a risk taker (A). One way to really kill a sale with me is to bog me down with titles, processes and structures (B).
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