Why they buy

To my friends, Why do they buy? Benjamin Franklin once observed that “the bitterness of poor quality remains long after the sweetness of low price is forgotten.” In economics, the Law of Demand states that, all things being equal, there is an inverse relationship...

Why They Buy.

To my friends, Why do they buy? Benjamin Franklin once observed that “the bitterness of poor quality remains long after the sweetness of low price is forgotten.” In economics, the Law of Demand states that, all things being equal, there is an inverse relationship...