To my friends. Here’s my question of the day for you. You have a good business relationship with Roberta and you believe that, based on what she’s told you about some of the challenges she’s facing in her business, your product or service is just what she needs. She wants life to be fun!
She appreciates competition since it pushes her to big wins. She’ll want to be around you if you can help make her business life more rewarding. How would you position your product or service in her mind? What language would you use?